It's been just over a week since Peter Sagan won the elite men's road race at UCI Road World Championships in Richmond, Virginia, and now photos of the Slovak's new custom-painted bike and rainbow apparel have been revealed by his sponsors.
The world champ is looking overjoyed in his fresh stripes, and his colorful Specialized S-Works Tarmac is getting plenty of oohs and ahhs.
"I really like this bike," Sagan said. "I am really satisfied to able to ride it next year together with the rainbow jersey. I'll have a lot of responsibilities, but I am ready for the challenge."
As world champ, Sagan will wear his rainbow kit every time he toes the line at a mass-start road race for the next year. White shorts and all.
Check out Sagan's new bike and threads below:
Slovakia's Peter Sagan is the new elite men's UCI Road World Champion. He's one of the most talented riders the sport has ever seen, and he's only 25. He can win all kinds of races — including those with sprint finishes and hard climbs. He's the best bike handler in the peloton, and one of the best descenders, too. He's taken wins in major one-day races and won stages in the Tour de France.
White shorts! Traditionalists prefer black bibs with the rainbow jersey, but if anyone can pull it off it's Sagan.
ICYMI, Sagan's apparel sponsor is Sportful.
Sagan's Specialized S-Works Tarmac, with Shimano Di2 and an SRM power meter, would retail for at least $11,000, but this custom-painted version would go for a good bit more. It weighs a tad under 15 pounds.
"When designing Peter’s worlds bike I took three important factors into consideration," said Ron Jones, lead road designer at Specialized. "The first, of course, is Peter's panache and flair on the bike. I've translated this into the rainbow effect paint, camouflage, and gold head badge on the bike.
"Second is his respect for the sport, which is represented by the placement of the names of all winners of previous world championships in the down tube logos. I felt it was important for both past winners and our newest champion to be represented in this way.
"And then there's his Slovakian heritage, a design cue which I added by applying elements of the flag in the graphic, as well as transitioning the rainbow camouflage into the Slovakian flag colors on the fork and seat stay. Peter had a big challenge ahead of him with such a small team, but having their constant, vigilant support made all the difference for him on the day."
See the rest of the story at Business Insider
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